• 10 Steps to an Integrated Marketing Campaign

    • Share:
    Name: 10 Steps to an Integrated Marketing Campaign
    Date: February 14, 2017
    Time: 8:30 AM - 10:00 AM CST
    Registration: Register Now
    Event Description:

    On a daily basis we encounter up to 3,000 media messages.  So how do you cut through the noise to engage your donors more effectively?

    In this presentation, Brian Jewell, Director, Suite 700 Direct, an agency that specializes in direct marketing, takes a deep dive into the 3 key components for breaking through that wall of noise to develop an effective appeal campaign:
    1.     The list
    2.     The appeal
    3.     The medium

    Brian and his colleague, Paul Fischer, Marketing Technologies Specialist, will identify and explain the key steps to an integrated marketing program. Backed by in-depth data, this program will simplify the process and provide easy-to-implement ideas to become a successful multi-channel marketer.

    A program of the Marketing Matters series.

    Thank you to our series sponsor:
    Nonprofit Connect
    125 East 31st Street
    Kansas City MO 64108
    in the Community Room, KCPT Building
    (Located under the big red tower)

    Please park in one of the two lots directly north and across 31st Street from the station, leaving the main lot for KCPT staff and visitors with disabilities. Use caution when crossing the street. 
    Date/Time Information:
    Tuesday, January 10, 2017
    8:30 - 9:30 AM
    Contact Information:
    Noreen Bridgham
    This is a Nonprofit Connect members-only event.
    No charge.