On a daily basis we encounter up to 3,000 media messages. So how do you cut through the noise to engage your donors more effectively?
In this presentation, Brian Jewell, Director, Suite 700 Direct, an agency that specializes in direct marketing, takes a deep dive into the 3 key components for breaking through that wall of noise to develop an effective appeal campaign:
1. The list
2. The appeal
3. The medium
Brian and his colleague, Paul Fischer, Marketing Technologies Specialist,
will identify and explain the key steps to an integrated marketing program. Backed by in-depth data, this program will simplify the process and provide easy-to-implement ideas to become a successful multi-channel marketer.
A program of the Marketing Matters series.
Thank you to our series sponsor: