Advertising on Facebook can be a very effective way for nonprofits to connect with donors and volunteers, promote events, and find new audiences. Chances are the majority of your intended audience is already using Facebook. And when you choose to use Facebook Ads, you’re potentially getting in front of an even larger prospective donor base and encouraging greater engagement and action from your current supporters.
At this session we’ll review some general guidelines and creative best practices of Facebook Advertising, and then dive into key pieces of functionality, such as Business Manager, Ads Manager and Power Editor. Together we'll demo the creation of an actual campaign, ad set and ads. We'll also explore budget parameters and targeting criteria such as demographics and interests.
Our presenter is Brett Wacha, CEO at Clickfarm Interactive, a digital agency with extensive nonprofit experience for clients such as Big Brothers Big Sisters, United Way and YMCA.
A program of the Marketing Matters series.
Thank you to our series sponsor: