SEO (search engine optimization) fundamentals for marketing teams who are short on time, staff, and budget.
Organic search, or showing up in search engine results, is one of the best ways to reach any target audience. But improving a website’s visibility in Google can be a challenging task – especially for small nonprofit marketing teams.
Jared Hoffmann, SEO Strategist at Children’s Mercy, will provide actionable steps to help you incorporate SEO best practices into your content-production process. You’ll learn tactical steps to optimizing content for search, how to apply keyword data to your writing, and get introduced to some free tools to help you along the way.
Thank you to our Marketing Series sponsor: