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Big data's value to your marketing strategy is its ability to quickly present your readers with a macro view of the problem you're addressing, of the people you serve and their community and of the impact your nonprofit is making. Effective use of data will make your story far more compelling.
This presentation focuses on:
- Data Discovery- Identifying trends and patterns. How do the trends tie to not just your outcomes but also your needs for the organization?
- Context is King- Get comfortable with your data. Can you show key pieces of data that will emphasize your successes?
- The Human Factor- Creating the narrative for your donors and the community. What action do you want your audience to take upon reading your story?
Presenter Kerri Van Meveren, nonprofit consultant and CEO of Amazing Traditions LLC., suggests that narrative and data are never as strong apart as they are together. As long as you keep the human element front and center, and the data in a supporting role, there's no reason you can't leverage both to your organization's advantage.