• The Role of Data in Nonprofit Storytelling Strategy

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    Name: The Role of Data in Nonprofit Storytelling Strategy
    Date: November 14, 2017
    Time: 8:30 AM - 10:00 AM CST
    Registration: Register Now
    Event Description:

    Big data's value to your marketing strategy is its ability to quickly present your readers with a macro view of the problem you're addressing, of the people you serve and their community and of the impact your nonprofit is making.  Effective use of data will make your story far more compelling.  

    This presentation focuses on:
    1. Data Discovery- Identifying trends and patterns.  How do the trends tie to not just your outcomes but also your needs for the organization?
    2. Context is King- Get comfortable with your data. Can you show key pieces of data that will emphasize your successes? 
    3. The Human Factor- Creating the narrative for your donors and the community.  What action do you want your audience to take upon reading your story?
    Presenter Kerri Van Meveren, nonprofit consultant and CEO of Amazing Traditions LLC., suggests that narrative and data are never as strong apart as they are together. As long as you keep the human element front and center, and the data in a supporting role, there's no reason you can't leverage both to your organization's advantage.
    Location:
    Nonprofit Connect
    125 East 31st Street
    Kansas City MO 64108
    in the Community Room, KCPT Building
    (Located under the big red tower)

    Please park in one of the two lots directly north and across 31st Street from the station, leaving the main lot for KCPT staff and visitors with disabilities. Use caution when crossing the street. 
    Date/Time Information:
    Tuesday, November 14, 2017
    8:30 - 10:00 AM
    Contact Information:
    Noreen Bridgham
    Fees/Admission:
    This is a Nonprofit Connect members-only event.
    No charge.
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