Webinar - Google Ad Grants 101
Has your organization been meaning to take advantage of Google Ad Grants? Google provides qualifying nonprofits with in-kind advertising worth $10,000 per month, positioning organizations to maximize their reach in Google searches.
Learn about the Google Ad Grants Program and follow along as we demonstrate step-by-step how to set up a strong Google Adwords campaign.
We will cover:
- Why Adwords might be better for your nonprofit to focus on than SEO
- Power and limitations of Google Ad Grants Program
- Expert tips each step of the way from positioning Google Ad Grants in your marketing plan, to setting up your account, to ensuring your campaigns are the most effective they can be
- Types of campaigns and how to set them up and manage them
- How to measure the success of your campaigns
- And much more!
Live attendance is limited to 100, but all registrants will receive a recording.
At least 3 days ahead of the webinar, please sign up for Google Grants if you don't yet have an account, following these steps.
1. Register with TechSoup
- http://www.techsoup.org/joining-techsoup/how-to-join-techsoup
- Follow the instructions on the above page
- It will take a couple of days for them to validate your 501(c)3 status, but once they do, you will receive a token
- https://support.google.com/nonprofits/answer/3367631
- Now fill out this form! You'll need your token ID you received from TechSoup that verifies your status as a nonprofit
- Again, wait for verification.
4. For questions about these steps, contact presenter Stephanie Higginbotham at stephanie@stephhig.marketing
Thank you to our webinar series sponsor:
Date and Time
Wednesday Nov 8, 2017
9:00 AM - 10:00 AM CST
Wednesday, November 8, 2017
9:00 - 10:00 AM
Location
Your desk! Webinar access instructions provided after registration.
Fees/Admission
No charge for members
$15 nonmembers
Contact Information
Tomomi Summers
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