Winning inside your organization is the most meaningful thing you can do. Your employees — your Ideal Internal Advocates — need to be your loudest fans.
Winning inside first means having a shared vision and everyone understanding the collective focus. This requires spelling out and codifying what it is you’re aiming for.
Winning inside first has everything to do with marketing. When you’re aimed at the same thing and the culture of the organization is healthy, then what you produce can’t help but become better.
Three key things you’ll be able to do after attending this session:
- Learn how to identify your best internal advocates and create a shared vision for them.
- Create a communications and engagement plan for them that provides collective focus.
- Understand how to deploy your strongest advocates and grow your organizational reach.
Our presenter for this session is Mike Farag, Chief Strategist & CEO, Fervor, an organization focused on strategy and digital marketing.
A program of the Marketing Matters series.
Thank you to our series sponsor:
Improve Your Direct Mail Giving Campaigns Using IP Targeting
More Programs on Marketing:
- June 7