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5 Secrets of Email Marketing Geniuses

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Missed a webinar? Get the materials and watch the replay. Presented by Jay Wilkinson, July 28, 2015

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Discover what the best nonprofit marketers already know – that email marketing is a skill that can be mastered.  Join us to learn:
  • Why email marketing works when it’s done right; 
  • How to create a donor retention plan;
  • How to get constituents to opt-in (and why some opt-out);
  • Email marketing mistakes to avoid; and 
  • The 3 traits of nonprofit email marketing geniuses.
Our speaker, Jay Wilkinson, is the founder and CEO of Firespring – a Nebraska-based marketing and internet services company. He has been actively involved in the nonprofit community his entire life.  As an educator, he has trained thousands of nonprofit fundraisers, marketers and executives on topics ranging from marketing and technology to the internet.

​Category: Marketing, Fundraising
Expertise: Beginner/Intermediate
Format: Recorded webinar
Published: 2015
Length: 1 hour

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