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Using Social Media to Show Gratitude

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Missed a webinar? Get the materials and watch the replay. Presented by Stephen Shattuck, May 3, 2016.

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Did you know that 53% of donors lapse because of poor donor communication? Though social media usage has become pervasive among nonprofits, it is still used primarily for promotion. Those organizations who are utilizing networks like Facebook, Twitter and Instagram to show authentic and personalized appreciation to supporters are reaping the benefits of increased engagement and donor loyalty.

This session will help you discover how to maximize your nonprofit’s social media accounts through thankfulness, instead of promotion. We will examine real-life examples of effective social media usage from organizations large and small, as well as the latest research into what works and what doesn’t.

Learning Outcomes:

  • Discover time-honored gift acknowledgement techniques that translate perfectly to social media

  • Learn how to formulate a relevant social content strategy for your organization

  • Understand data-driven best practices in timing, format and style of social posts across all networks
     

Presenter: 
Luann Feehan Executive Director Nonprofit Connect
Steven Shattuck is VP of Marketing at Bloomerang, which helps nonprofit organizations to reach, engage and retain the advocates they depend on to achieve their vision for a better world. As a HubSpot Certified inbound marketer, Steven is a contributor to NTEN, Nonprofit Hub, Ragan, Social Media Today, and more.


Category: Marketing, Fundraising
Expertise: Beginner/Intermediate

Format: Recorded webinar
Published: 2016
Length: 1 hour

 
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