The New Donor Journey - How People Research Brands Online
Knowing the process donors take when researching your organization can help you to create content that inspires them to act. Eric Morgenstern, CEO of Morningstar Communications, explains the new donor’s journey and how to use it to inform content creation for your nonprofit’s brand, ultimately helping your story resonate at every stage.
During this session you will:
- Explore the donor’s research process, identifying recent trends and focus on how to tell your organization’s brand story to meet your audience’s changing needs.
- Learn to customize content through each stage of the donor’s journey: awareness, familiarity, consideration, purchase and trust.
- Review brands that successfully build trust using the new donor’s journey.
A program of the Marketing Matters series.
Thank you to our Program Series sponsor:
Date and Time
Tuesday Feb 13, 2018
8:30 AM - 9:30 AM CST
Tuesday, February 13, 2018
8:30 - 9:30 AM
Location
Nonprofit Connect
125 East 31st Street
Kansas City MO 64108
in the Community Room, KCPT Building
(Located under the big red tower)
Please park in one of the two lots directly north and across 31st Street from the station, leaving the main lot for KCPT staff and visitors with disabilities. Use caution when crossing the street.
Fees/Admission
This is a Nonprofit Connect members-only event.
No charge.
Not yet a member? Click here to learn more.
Contact Information
Noreen Bridgham
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