• The New Donor Journey - How People Research Brands Online

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    Name: The New Donor Journey - How People Research Brands Online
    Date: February 13, 2018
    Time: 8:30 AM - 9:30 AM CST
    Registration: Register Now
    Event Description:

    Knowing the process donors take when researching your organization can help you to create content that inspires them to act.  Sheri Johnson, president of Morningstar Communications, explains the new donor’s journey and how to use it to inform content creation for your nonprofit’s brand, ultimately helping your story resonate at every stage.

    During this session you will:
    • Explore the donor’s research process, identifying recent trends and focus on how to tell your organization’s brand story to meet your audience’s changing needs.
    • Learn to customize content through each stage of the donor’s journey: awareness, familiarity, consideration, purchase and trust.
    • Review brands that successfully build trust using the new donor’s journey.
    Presenter Sheri Johnson has delivered and implemented strategic marketing programs in the nonprofit, consumer and B2B arenas for more than 20 years. She is dedicated to the nonprofit sector, serving on the boards of Nonprofit Connect, Alphapointe and Ronald McDonald House.

    A program of the Marketing Matters series.

    Thank you to our Program Series sponsor:

    Nonprofit Connect
    125 East 31st Street
    Kansas City MO 64108
    in the Community Room, KCPT Building
    (Located under the big red tower)

    Please park in one of the two lots directly north and across 31st Street from the station, leaving the main lot for KCPT staff and visitors with disabilities. Use caution when crossing the street. 
    Date/Time Information:
    Tuesday, February 13, 2018
    8:30 - 9:30 AM
    Contact Information:
    Noreen Bridgham
    This is a Nonprofit Connect members-only event.
    No charge.

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